Sunday, November 17, 2013

Mercato Centrale comes back south of Metro Manila!



The launching  of Mercato Centrale's EL SUR in Alabang Town Center (ATC) last November 23, 2013 (Saturday night) incidentally started with a blessing from heaven - a showering rain.  Thus, traffic going to and from ATC flowed slowly. 

The organizers of Mercato Centrale's EL SUR cut the ribbon last November 23, 2013.to formally launch the opening of another premier night food market in Metro Manila.
Even before the cutting of the ribbon has started to formally launch the opening of EL SUR, the open space at the foot of Fully Booked building was already filled with foodie enthusiasts elbowing each other on that narrow alley with two rows of white-capped tents. More people came later that night either they were pulled by the scent of foods or by the music played by the playing band.


At the EL SUR (actually, this is the Spanish words for "The South"), one has to stand beside cocktail-style tables installed in the midst of the alley to dine what the folks have treasured in the food market. There are those who brought the food with them as they go.  Sitting around is limited because monobloc chairs are few.  

EL SUR is open every Friday from 4:00 p.m. to 3:00 a.m. and on Saturdays from 12:00 noon to 12:00 midnight,  starting on November 23, 2013 (Saturday)!
I suppose the designated venue is just for cocktail-style dining and drinking.  Bottled San Miguel Beer products are available but one has to drink the beer while sauntering or idly standing on the alley. Anyway, it's not about beer after all. The place is about a variety of great-tasting and innovative food.  


Still , I want to see EL SUR to be more spacious and have more tables and chairs to rest those moving butts so more will come, stay, and take more foods. Anyway, the food are great!  Try to pass by at the EL SUR and bring home the great foods it offers for the entire family or gang to share.              

The Mercato Centrale group, organizer of the Manila’s most popular night food markets, brought back the Mercato Centrale experience to the South of the Metropolitan Manila!

The newly launched EL SUR is the newest Mercato Centrale's weekend market in Metro Manila. Come. Enjoy. Feel free to select what you like from a variety of great tasting food choices.



You can find EL SUR in Alabang Town Center (ATC), in an open space just beside the Fully Booked bookstore building.


THE MERCATO CENTRALE FOOD EXPERIENCE IS BACK IN THE SOUTH!

Great news to all the foodies from the South of Metro Manila! The MercatoCentrale group, organizer of the Manila’s most popular night food markets, has brought back the Mercato Centrale experience to the South! Visit EL SUR – the NEWEST MercatoCentrale's food market. You can easily find it in Alabang Town Center (beside the Fully Booked building). EL SUR  is open on Fridays (4:00 pm – 3:00 am) & on Saturdays (12:00 noon -12:00 midnight). It was formally launched last November 23, 2013.

“After a short break from the South, we are excited to be back in the area!“ enthused Anton Diaz, co-founder of the MercatoCentrale group and the blogger behind the popular food and travel blog in the Philippines www.OurAwesomePlanet.com. “Thanks to all the support from our Southern-based foodie fans who have been clamoring for our return.”


“We look forward to bringing the MercatoCentrale foodie experience to Alabang Town Center, which includes a variety of great-tasting and innovative food choices straight from the homes of the South-based chefs and homemakers, acoustic entertainment and a lively atmosphere“ said RJ Ledesma, co-founder of the MercatoCentrale group. “We will also have the best-selling vendors from our various Mercato markets sharing their famous dishes in EL SUR!”


“We also want to find the next big food entrepreneur from the South!” added Anton. “The Mercato markets have been the birthplace of many expanding Manila food businesses like Manang’s Chicken, Merry Moo Premium Ice Cream, Spring by Ha-Yuan, Kristina’s Inutak, Chuck’s Grubberie Fish and Chips and many more. We are happy to note that one of our pioneer Mercato vendors, Mochiko Ice Cream, already has a branch here in Alabang Town Center!”


For interested food vendors who want to join EL SUR, please contact (+63 917) 840-1152or (+632) 812-0102, email admin@mercatocentrale.ph or visit www.facebook.com/elsur. Limited slots available.

MercatoCentrale group is the organizer of Midnight Mercato in Bonifacio Global City, Taguig, CucinaAndare (the first food truck market in the country) in Glorietta Park, Makati, Mezza Norte in Ayala’s Trinoma Mall, Quezon City, CocinaCentrale in Ayala’s MarQuee Mall, Pampanga and Porto Cena in Ayala’s Harbor Point Mall, Subic.


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Author of Philippine Food, Cooking, and Dining Dictionary - the first and only published Pinoy food and dining dictionary. The book won the national category as Philippine's finalist to the Gourmand Awards international food writing contest in Yantai, Shandong, China to be held in May 2017. A lexicographer who began to compile and wrote his first vernacular dictionaries at the age of 14. A collector of contemporary and vintage dictionaries, both local and foreign.  A linguist studying the many dialects you can find in the Philippines. A blogger maintaining at least 11 blog sites. A researcher of food culture, Pinoy pop culture, interesting places and structures in the country, local transportations, Philippine churches and other places of worship of any religion and beliefs, local anthropology, socio-cultural issues, and whatever interesting about the Philippines and the Filipinos. A visual artist who uses pencil, watercolor, pen, and fingers as medium of expression - once an editorial cartoonist of local broadsheet and campus publications. Created his first hand-made comics magazine and participated the Marian watercolor exhibits in his hometown parish while in high school. A photographer taking at least 2K photos a week in the field while on travel for almost two decades now.  A poet hiding most of the time. A low-profile historian studying continually the origins, history, and progression of many places in the country. A computer programmer who wrote the codes and designed the software application of his digital Cebuano-English dictionary and distributed it for free around the country and over the internet. A traveler who had been to all four corners of the Philippine archipelago, and still setting more footprints anywhere in the country.  A holder of professional driver's license once took the wheels for UBER. A home cook who loves to enhance, modify, elaborate, experiment if not invent more of  Pinoy dishes and delicacies.

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