15 of 31 participants passed the 2014 New Big Food Entrepreneur Taste Test

After attending the free seminar on How to Develop Your Business Food Ideas during the  startup of Food Entrepreneur Weekend last October 25 (Saturday) in the Mercato Centrale of Bonifacio Global City (BGC), Taguig City, thirty-one aspiring food entrepreneurs finally set their tables  on November 7, 2014 (Friday) for the first step to winning the  3rd Next Big Food Entrepreneur  contest organized by the Mercato Centrale, the country’s premier night food market.

The list of 31 contestants

The participating food entrepreneurs presented their food creations vying for a win in the food taste test.  Each of them served bite-sized portions of their dishes to a judging panel composed of select lifestyle and food media practitioners, food bloggers (that includes us), some entrepreneurial consultants, and the Mercato Centrale’s partners that include Our Awesome Planet, Unilever Food Solutions, MasterCard, Globe MyBusiness, Entrepreneur Magazine, Yummy Magazine, Go Negosyo, Solar’s Second Avenue, and WhenInManila.com, with support coming from Mercato vendors and management. Sampled are different combinations of savory dishes, artisanal food, pastries, and desserts. Some food creations were inspired by foreign cuisine but presented with Filipino twists by using some locally available ingredients or by catching the Pinoy taste and the ways the foods were introduced and served. I was amazed by the creativity of the participants in coming up with their own recipe. However, I was more fascinated upon realizing that most of the contestant food entrepreneurs were inspired by Pinoy tastes and food culture. It must be of what they learned from the earlier seminar that Pinoy flavors, ingredients, and food performers were the most trending and popular in those years of Mercato Centrale's food market experience.

Helping find the best food entrepreneurs this year was a big challenge not only to the competing contingents, but also to the panelist of judges who sampled and rated the food entries presented by each of the aspiring food entrepreneur.  We sampled more than a hundred food entries in less than two hours. Most of the judges were not able to sample a bite of all the stuffs presented due to time pressure.  In my case, I missed to taste the food entries of two participants due to time constraint despite observing discipline to limit myself to take only two bites for each entry so I could speed up my review and to avoid my guts from getting filled too much halfway in our race against time. However, the said two contestants passed the Taste Test because the got favorable votes from those who have tried their dishes. I managed to try their dishes after the contest and agreed their food creations deserved to win the test.  We, the food tasters-con-judges, were asked to rate the food entries on the following criteria: 25% for Creativity, 25% for Taste, 25% for Presentation, and 25% for Marketability, or a total of 100%. 

Finally, after tallying all the score cards at the end of the search, 15 entrepreneurs won the votes of judging panel. The winners automatically became qualified to the final round of the competition, which is to sell their best food creations for over four weekends in the Midnight Mercato, Bonifacio Global City on November 14 & 15, 2014 and on November 21 & 22, 2014,  and at the Banquetta, CCP Complex on November 28, 2014 and on December 5, 2014. The ultimate winner of the contest will get PHP 100,000 start up capital, a rent-free stall in Mercato Centrale for six months, and will be featured in Entrepreneur magazine, Yummy magazine, The Philippine Star, WhenInManila.com, Globe My Business Digital, and Our Awesome Planet.

The 15 finalists who made it to the final round of the competition are the following (in alphabetical order):

1. A Guy’s Flan

2. Bakmi Nyonya

3. Bigorots

4. Cubano

5. Dirty Fingers

6. Home of French Toast

7. Hunger Buster

8. Let’s SuTuKil Atbp

9. Mad Wraps

10. Mr. Pallman's Sandwiches

11. Naughty Nachos

12. Siowarma Twist

13. Tiya’s Kitchen

14. Turrone de Manila Cafe

15. Up in the Clouds

 Related posts:

• Your Chance To Become The Next Big Food Entrepreneur Is Back!
• TheNext Big Food Entrepreneur 2014 start up in BGC
• Free Seminar on Setting Up Your Food Stall Business at Mercato Centrale

THE NEXT BIG FOOD ENTREPRENEUR 2014 start up in BGC

RJ Ledesma of Mercato Centrale

Those who attended the free seminar on How to Develop Your Business Food Idea got an advantage of possibly winning the coveted prize of the upcoming New Big Food Entrepreneur contest.

The free seminar on How to Develop Your Business Food Ideas during the  startup of Food Entrepreneur Weekend last October 25 (Saturday) in Mercato Centrale tent in Bonifacio Global City (BGC), Taguig City.

It was when the organizers of the event leaked the secret success formula of those who became successful with the Mercato Centrale.  The attendees were picking gems of valuable insights from the revealing presentation of RJ Ledesma.

Ms. Jill Gerodias of Manang's Chicken introduces the company profile and the inspirational success story of their food business that originated from a recipe of her Manang.

Chef Jun-jun De Guzman whips it up with his dreamy dessert, a marbled Cream Cheese Swirl Espresso Brownie now featured in YUMMY magazine's October 2014 issue.

Chef Jun-jun and his team doing the on-stage demo on how to concoct his dreamy dessert. 

Chef Junjun flaunts his marbled Cream Cheese Swirl Espresso Brownie that landed on the cover of the October issue of YUMMY magazine.

The October 2014 issue of YUMMY glossy food magazine

RJ Ledensma, the co-founder of the Mercato Centrale recently becomes the Globe MyBusiness Ambassador and shares his insights and experiences on how the Social Media influences the success of those who joined the Mercato Centrale and stressed a number of points on why Mercato Centrale is so ideal for entrepreneurs. 

RJ talks about some of  the secret formula that he and his co-founder and associates were able to establish that brought them success in Mercato Centrale.

Other  valuable guests speakers include Armando "Butz" Bartolome, the President of GMB Franchise Development , Inc. and Chairman of the Association of Filipino Franchisers Inc.; Chef Jun-jun de Guzman, a columnist of Yummy food magazine; Dave Khodr, the Associate Publisher for Entrepreneur magazine;  Maricris Carlos, the Managing Editor of the  Entrepreneur magazine; Jill Gerodias of Manang's Chicken; Suzy Lee of the Spring By Ha Yuan; Adrian Adreano, the CEO of Moonleaf Holding, Inc. and user of myShopkeeper; and Sheila Faytaren, a franchisee of Moonleaf and user of myShopkeeper

Surprisingly, RJ manifested that based on their observation and evaluation, the Pinoy flavors, ingredients, and food performers were the most trending and popular in those years of Mercato Centrale's experience. 

A lucky winner of on-the-spot Globe AdBlast reads the text message that won him Gift Check from Moon Leaf.

 

 

The winning text message and the GC from Moon Leaf

Those aspiring entrepreneur contestants of the upcoming Next Big Food Entrepreneur must take time to read this Official Application Form (below) of the 2014 Next Big Food Entrepreneur to have an idea on what are needed to join the contest and what to expect from you in the contest. This application form doubles as your guide to the contest. 

Related posts:

• 15 of 31 participants passed the 2014 New Big Food Entrepreneur Taste Test

• YourChance To Become The Next Big Food Entrepreneur Is Back!

• Free Seminar on Setting Up Your Food Stall Business at Mercato Centrale